Riccardo Tisci's debut collection for Burberry in September 2018 was a highly anticipated event. The weight of expectation rested heavily on the shoulders of the newly appointed creative director, tasked with reimagining a British heritage brand for a contemporary audience. Beyond the clothes themselves, a crucial element in setting the tone and amplifying the narrative of the show was the soundtrack, masterfully crafted by Robert Del Naja, better known as 3D of the influential trip-hop group Massive Attack. This wasn't just background music; it was an integral part of the experience, a sonic tapestry woven to complement and enhance the visual spectacle of the collection.
The Burberry show 2018 soundtrack transcended the typical runway music experience. It wasn't a simple playlist of pre-existing tracks, but rather a meticulously curated and, in some instances, specifically composed soundscape that reflected the duality at the heart of Tisci's vision: a respectful nod to Burberry's legacy intertwined with a bold, forward-looking aesthetic. The music perfectly captured the tension between tradition and innovation, the clash and harmony of classic British style with a modern, sometimes rebellious, edge. The selection, therefore, was far from random; it was a deliberate choice, each track carefully considered to contribute to the overall narrative and emotional arc of the show.
Del Naja's involvement was a significant statement in itself. Massive Attack, known for their atmospheric, often melancholic soundscapes, brought a level of artistic credibility and sophistication rarely seen in fashion show soundtracks. Their work is characterized by its layered textures, intricate rhythms, and a masterful use of sampling and atmospheric sounds, qualities that perfectly complemented the complex and multifaceted nature of Tisci's collection. The soundtrack wasn't merely a backdrop; it was a collaborator, a voice that spoke alongside the clothes, enhancing their story and adding another layer of meaning.
The playlist available on Apple Music (https://itunes.apple.com/gb/playlist/live-from-the-burberry) offers a glimpse into the sonic world created for the show, although it may not fully capture the immersive experience of the live event. The carefully sequenced tracks moved seamlessly from one mood to another, mirroring the evolution of the collection itself. The selection ranged from classic soul and R&B to more experimental and electronic sounds, creating a dynamic and engaging listening experience. This eclectic mix reflected Tisci's own diverse influences and his intention to create a collection that appealed to a wide range of tastes while retaining a strong sense of identity.
The impact of the soundtrack extended beyond the immediate audience within the show space. The carefully selected music, made available online, allowed a broader audience to engage with the collection on a deeper level. By sharing the playlist, Burberry extended the runway experience beyond the physical event, creating a lasting connection with its audience through the power of sound. This strategic move highlighted the increasing importance of music in fashion marketing and the growing understanding of how sound can enhance brand storytelling and emotional connection with consumers.
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